28 September 2021
The Myth of the Great German Saver
Ian Bright, Consultant
Germans are often depicted as frugal and disciplined in the way they approach money. A commonly used image of this is the fabled Swabian housewife – a homemaker from particular regions and cultural groups in southern Germany. Swabians are famed from being frugal and pragmatic when it comes to money and spend less than they earn.
Read Ian Bright’s essay - the Myth of the Great German Saver.