12 March 2020

Putting economics back into behavioural

Ian Bright

Behavioural economics has grown in influence and respectability over the past decade. Teams tasked with implementing the lessons from behavioural economics have grown rapidly in the public sector. University courses in behavioural economics at Masters’ level are now widely available. Private sector organisations, such as banks and insurance companies, increasingly hire people with specific training in behavioural economics. Consultancies with a particular focus on behavioural issues are now common.