24 June 2015

Misbehaving: How Economics Became Behavioural

Richard Thaler
2014, Allen Lane (Penguin Books), 415 pages, £20
ISBN 9781846144035

Reviewer: Ian Bright

Those moderately well versed in the ideas of decision making and their relevance to economics may not learn much new from Richard Thaler’s Misbehaving. But the book is still worth buying and reading.

At the end of the first chapter, Thaler writes: “My only advice for reading the book is to stop reading when it is no longer fun.” Written in an easy and personal style, with…

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