24 June 2015
Misbehaving: How Economics Became Behavioural
2014, Allen Lane (Penguin Books), 415 pages, £20
Reviewer: Ian Bright
Those moderately well versed in the ideas of decision making and their relevance to economics may not learn much new from Richard Thaler’s Misbehaving. But the book is still worth buying and reading.
At the end of the first chapter, Thaler writes: “My only advice for reading the book is to stop reading when it is no longer fun.” Written in an easy and personal style, with…
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